Born and educated in New York City, Michael Larsen worked in promotion for Bantam, William Morrow, and Pyramid (later assimilated into Berkley). He and his wife Elizabeth Pomada started Larsen-Pomada Literary Agents in San Francisco in 1972. They are members of AAR and have sold books to more than 100 publishers.
Mike is eager to find nonfiction books that will excite big and midsize houses: how-to’s, self-help, business, personal finance, popular culture, biography, current affairs, history, health, medicine, spirituality, inspirational books, trends, technology, the future, and other books with practical, social, or literary value.
He is the author of the third editions of How to Write a Book Proposal and How to Get a Literary Agent. With Jay Conrad Levinson, Rick Frishman, and David Hancock, he is co-author of the second edition of Guerrilla Marketing for Writers: 100 Weapons for Selling Your Work. Mike also offers a consulting service for nonfiction writers who are not clients.